Validate your brand before national rollout
Tested 3 packaging variants across 150+ Bay Area locations to understand American consumer preferences for traditional Indian flavors.
Validated product positioning and educated consumers on tempeh through strategic placement and messaging testing.
Define variants (packaging, positioning, pricing) and success metrics
Place products across 50-200 matched locations in Bay Area
Track sales velocity, customer demographics, and behavioral patterns
Implement winning variant for national rollout with confidence
Units/week by variant, location type, time of day
Age, income proxies, purchase patterns by location
Optimal pricing vs. competitors, elasticity curves
Performance by venue type (offices, gyms, cafes)
Trial-to-repeat rates, basket attachment
Performance vs. similar products in category
Unlike traditional market research where you only pay for data, with Stash you get validation AND revenue:
$5,000 - In-location surveys for qualitative insights
$8,000 - POS materials, shelf talkers, displays
$15,000 - 6-month post-test expansion guidance
+25% - 2-week launch instead of 4-week standard
Unlike traditional research, your products earn money while gathering insights. Testing pays for itself.